This is a list of examples from Oreo, Spotify, Calendly, Canva, and many more. In other words, they lost 27.3% of the customers in place at the beginning of the year. Similar to retention forex the feedback loop, beta testing (a form of user testing) groups serve a dual purpose.

Best Customer Engagement Strategies For Increasing Lifetime Value

The bitter truth is that it is only one aspect of marketing while there are many more strategies on how to retain customers. ActiveCampaign excels in email automation and CRM, helping businesses build personalized customer https://www.xcritical.com/ connections that enhance loyalty and retention. Its behavior-driven automation and CRM features enable tailored interactions, while engagement scoring identifies at-risk customers for proactive re-engagement.

Create customer referral programs

Customer retention software helps businesses strengthen relationships with existing customers by providing engagement, satisfaction, and loyalty tools. These tools track customer behavior, address pain points, and reduce churn through features like feedback collection, analytics, loyalty programs, and personalized strategies. The goal is to enhance customer lifetime value, increase revenue, and build brand advocates. Freshworks is a versatile customer engagement Digital asset management platform that helps businesses manage customer relationships and enhance customer retention. With a suite of tools designed for support teams, sales, and marketing, Freshworks makes it easy to keep customers satisfied and loyal.

A guide to the 12 best customer retention management software of 2025

Share positive feedback from customers through retweets on Twitter, or encourage customers to share their thoughts on TikTok and Instagram. The more visible and acknowledged your loyal customers feel, the more likely they will use their own online and in-person channels to share impressions about your company. Analysis may help you understand things hypothetically, but through direct and empathetic interactions with customers, you gain the most accurate insight into their happiness or displeasure. Treating them as people and not just numbers on a screen can go a long way towards encouraging them to become repeat purchasers. Another way to enhance customer retention is by personalizing the shopping experience. Regular check-ins, personalized onboarding, and in-app support tools like chatbots can resolve issues before they escalate.

Big spenders, repeat purchasers, and those who bring in new customers with referrals and reviews all deserve some recognition and a special effort when it comes to increasing customer retention. You can give it to them through a rewards program that ties extra benefits to customer loyalty behaviors. Ensure a seamless and consistent customer experience across all channels, including email, social media, mobile apps, and in-store interactions. Integrating these channels allows for a unified approach to customer engagement and ensures that your brand is always accessible and responsive. For example, a retailer might use a loyalty app that syncs with in-store purchases and online interactions.

• Userpilot offers a number of tools that you can lean into to improve customer retention.
• Effective customer retention strategies can be the blueprint for delivering an exceptional customer experience that creates a life-long customer and brand champion.
• It circles back to knowing your customer’s ins and outs highlighted in Tip #1 above, including name, birth date, education, and other critical demographics.
• These concepts are essential for building strategies to keep your company in business.
• With omnichannel messaging and comprehensive insights, ActiveCampaign provides a powerful solution to boost retention and foster loyalty.

This program encouraged existing users to spread the word and keep using Dropbox, resulting in significant user growth and high retention rates. For example, a company might use email campaigns to re-engage dormant customers or offer exclusive discounts to reward repeat buyers. Additionally, gathering customer feedback and acting on it can demonstrate that a brand truly listens and cares, building trust over time. With its focus on subscription management, ReCharge enhances customer retention by streamlining recurring payments and enabling businesses to deliver tailored experiences. It helps you create long-lasting relationships with each customer, keeping them loyal to your brand. Ensure a consistent customer experience across all touchpoints, whether online, in-store, or through customer support.

ActiveCampaign’s customer retention system has email and marketing automation tools to help businesses with customer relationships. The platform allows teams to create personalized email campaigns based on customer preferences, behaviors, and interactions. Paddle Profitwell offers customer retention tools for SaaS and subscription-based businesses. It uses predictive analytics to help companies identify potential churn risks, allowing them to implement targeted retention strategies.

This can boost their loyalty and encourage them to become repeat customers. Omnichannel customer support means connecting with your customers wherever they are, whether through phone calls, social media, email, or live chat. Remember, great customer service is the reason 88% of customers stay with a brand.

After all, a 2018 survey found that 76% of consumers are more likely to shop where payment plans are available. For example, Delta customers who pay off airline tickets through Affirm or retail shoppers making purchases through Klarna or Afterpay. If customers know that they can count on you to treat them fairly beyond the sale, rather than disregarding them after receiving their money, they will trust you with future purchases. Part of a good customer experience also requires making the onboarding process as seamless as possible. Instead of waiting for customers to come with questions, comments or concerns, you can proactively solicit their opinions via feedback mechanisms like customer surveys.

Marketing techniques for retention often include targeted upselling and cross-selling opportunities based on customers’ purchase history and preferences. This approach can significantly boost revenue by encouraging existing customers to buy complementary or higher-value items. Mailchimp is an all-in-one marketing platform offering email marketing, automation, analytics, and customer retention tools.

That way you understand what is working, what is not, and how you can improve. Having a community will allow your customers to discuss important topics and ask questions about your products and services. When the customer experience escalates with your superior service it can lead to a 30% – 50% increase in KPIs such as the likelihood of renewing or purchasing another product.

Conduct surveys, analyze purchasing behavior, and utilize customer feedback to create detailed customer personas. This knowledge empowers you to tailor products, services, and marketing efforts to specific customer expectations, needs, and preferences. ProProfs by Qualaroo is a user research and customer feedback tool that gives business insights into customer sentiment. With it, teams can send website and app visitors surveys and gather real-time feedback.

These tools go beyond simple analytics, offering personalized engagement strategies, actionable insights, and seamless automation to transform customer relationships. Yotpo is an all-in-one customer retention platform designed to help e-commerce businesses build loyalty and engagement. Known for its powerful tools for reviews, loyalty programs, SMS marketing, and subscription services, Yotpo integrates seamlessly with major e-commerce platforms like Shopify, WooCommerce, and BigCommerce. This tool is ideal for businesses looking to enhance customer retention through personalized experiences and data-driven marketing strategies. Omniconvert PULSE is a comprehensive customer retention platform designed to help e-commerce businesses and SaaS companies reduce churn and boost customer lifetime value (CLV). By leveraging advanced analytics, segmentation, and personalized insights, PULSE empowers businesses to create retention strategies backed by data.

They show they care by adding personality to their interactions with customers. Santa Cruz Bicycles did exactly this when it realized its current approach to customer support wasn’t sustainable. Even if your customers aren’t reaching out with feedback, your team should be proactive in communicating with them. It’s also worth using this feedback to identify common problems customers regularly deal with and conduct a root cause analysis (RCA) to spot and fix any potential underlying causes. Outline your company’s customer journey and experience with these 7 free templates. It is no surprise that the “buy now, pay later” (BNPL) model has exploded in popularity in recent years.